It reads your ads, your results and what you sell, and shows you the numbers behind every call. It never touches your account. Built for Indian D2C brands.
This morning’s one thing /costing you money/sample account
₹4.9L has gone into two ads that stopped working three weeks ago, and both are still running.
Pause both, then move their budget in steps to the three ads that are still improving, starting with “₹999 for 30 Days”.
See how Cosmisk worked this outWeekly ROAS, last six weeks
Cosmisk is built by Smashed, the performance studio that has made and run Meta ads for 330+ brands, including these:
“Our ROAS fell from 3.6 to 2.8, and five people have five theories.”
Your agency blames the creative, your growth hire blames the website, and Meta says the campaign is still learning. Nobody goes back to the numbers to check which of them is right.
“Our best ad is still running, and people have seen it seven times.”
It worked, so nobody paused it. Now it takes the biggest share of your budget and brings back the least.
“I asked ChatGPT and it gave me seven possible causes.”
A list of causes still leaves you to pick one. ChatGPT has never seen your account, your price or what happened in your last 42 days.
“I spend every morning in Ads Manager, Shopify and three spreadsheets.”
Thirty-seven numbers moved overnight and one of them matters, but on screen it looks just like the other thirty-six.
Meta ads
Shopify
Google Ads joins after ShopifyLaterSolid circles are what Cosmisk reads today: your Meta account, synced every morning, and every video ad in it. Dashed ones come next.
Built, in privateWhat Cosmisk sees inside the ad
Hook at 0:00
“We kind of messed up.”
The ad opens on a confession in its very first line.
Offer
20% off samplers, today only
The offer stays on screen for the whole ad.
Angle (our reading)
The discount is told as a story.
The team presents the offer as their own mistake, so it doesn’t read like a sale.
People at 0:02
Two people talk to camera at a table.
They’re on screen by 2.5 seconds.
Product at 0:04
The tins are opened in hand, close up.
Four flavours appear in four seconds.
Proof at 0:07
“But you guys started ordering”
Customers ordering is used as the proof.
Pacing
Four scenes in eight seconds.
Captions run the whole way through.
In your account, everything Cosmisk sees in an ad is matched to what that ad spent, what it returned and how often people saw it. So if it tells you confession hooks hold attention longer than straight offers, that comes from your own results.
“Unboxing”
Still working
What Ads Manager shows
4.2
ROAS, frequency 1.8
What Cosmisk sees inside the ad
“Summer Sale 40% Off”
Worn out
What Ads Manager shows
1.8
ROAS, frequency 6.8
What Cosmisk sees inside the ad
Across this account’s 47 ads, the ones that show the product working in the first two seconds return 4.1× against 2.3× for the rest. That’s a correlation across one account, and we label it as one.
Cosmisk puts each ad in its format, notices which ones people are tired of, and tracks what each returns week by week.
It starts with one ad the same people have seen almost seven times.
Your ad
“Summer Sale 40% Off”
6.8 times
Your “Summer Sale 40% Off” ad has now reached the same people 6.8 times, and clicks have dropped from 2.6% to 1.1%.
What Meta charges you
Cost per sale
₹612 → ₹777
With fewer people clicking, each sale now costs you ₹777 instead of ₹612, even though you haven’t spent a rupee more.
Your orders
Orders
−21%
That means 21% fewer orders than three weeks ago.
Your website
Product page conversion
2.1%
Your product page still converts 2.1% of visitors, exactly as before, so the website isn’t what’s hurting you.
Your return
ROAS
3.6 → 2.8
Put together, your ROAS has slipped from 3.6 to 2.8 in 21 days, and it all started with one ad.
You ask
“Why are my offer ads doing worse than the rest?”
What Cosmisk knows about your brand
Read from your website and product pages.
The answer a tool without your brand would give
Your offer ads have a lower ROAS than your other ads. Try a bigger discount or a new offer to lift conversions.
What this is based on
Only your Meta numbers. For a premium product people take every day, a deeper discount makes the problem worse.
A general assistant
ROAS can fall for many reasons. Common causes include:
It depends on your specific situation. Could you share more details?
It only knows what you paste in. It has never seen your account, your brand or your history.
Ask Cosmisk
Reading Nectar Supplements: 47 ads, 42 days
ROAS −22%
CTR −18%
CPA +27%
Did the mix of ads change? Yes.
The share of your budget on ads that show proof fell from 38% to 14%. Source: Meta, 47 ads.
Where did the budget go? Yes.
71% of it now goes to ads that have been running for more than 35 days. Source: Meta, 42 days.
Are those ads still working? Yes.
Your two oldest ads have been seen 6.8 and 5.2 times by the same people, and clicks are falling on both. Source: Meta, ad by ad.
Is your website converting worse? No, so it’s ruled out.
Your product page still converts 2.1% of visitors, the same as before. Source: Meta pixel.
The one thing
Waiting on the evidence…
What you get back
One recommendation, with the numbers behind it
Dashboard: Charts you have to read yourself. AI assistant: A list of possible causes.
Your account’s history
Every ad from the last 42 days
Dashboard: Yes, shown as charts. AI assistant: Only what you paste in.
What’s inside your ads
It watches every video frame by frame
Dashboard: It can’t see inside them. AI assistant: Only what you upload.
Your brand and price
It reads them from your website
Dashboard: It doesn’t know them. AI assistant: Only what you type in.
Other possible causes
Each one is checked, and it shows you what it ruled out
Dashboard: Left for you to work out. AI assistant: Listed but never checked.
When the data is thin
It tells you the data isn’t enough and holds back
Dashboard: Shows the chart anyway. AI assistant: Answers anyway.
Who changes your ads
You do, because Cosmisk can’t edit your account
Dashboard: You do. AI assistant: You do.
In the current buildBeing built
The one thing
Two ads seen 6.8 and 5.2 times
This is where it started
Clicks down from 2.6% to 1.1%
Caused by the same ads
“Fatigue” warning on 2 ads
Also the same two ads
Cost per 1,000 views up 12%
Ruled out, it’s up for everyone
What Cosmisk found /costing you money /high confidence
Neither has been paused or cut back. “Summer Sale 40% Off” is the biggest spender in your account, and “Before/After 60 Days” is the fourth biggest.
What the numbers show (from Meta, ad by ad, over the last 42 days)
What Cosmisk thinks is happening
These are your two oldest running ads, and the same people have now seen each of them five to seven times.
Both were good ads when they launched, returning 3.4 or more against your account average of 3.2. They kept working until the people they reach had seen them too often.
Another possible reason. A competitor may have started bidding for the same people, which would push up what Meta charges you. Cosmisk can’t see other advertisers’ data, so it can’t rule this out completely, but the frequency numbers explain the drop better.
What to do
About 2 minutes in Ads Manager, and you make the change
Pause both ads, then move their budget in steps to the three ads that are still improving, starting with “₹999 for 30 Days”.
Our assumption. We’ve planned on the moved budget returning about 3.5 rather than the 5.2 that ad returns today, because an ad nearly always returns less once it’s given more budget.
Want Cosmisk to do this for your account?
A confident answer built on half the evidence can send your budget the wrong way, so Cosmisk tells you what’s missing instead.
You ask
“Is the Summer Sale bringing back repeat buyers?”
Cosmisk answers
Not yet, because any answer now would be a guess.
Meta can show who bought once, but whether they came back to buy again is in your store’s order data, which Cosmisk can’t see yet. Once your store is connected, Cosmisk can answer this.
Step 1: Connect
Cosmisk only gets read access. It looks at your campaigns, ads and results, and it can’t edit, pause or spend anything.
Meta Ads
Connected with read access only
Step 2: Read
It goes through every campaign and every ad, and watches each video frame by frame to see the hook, the format and the pacing.
8
campaigns
47
ads
42
days
Step 3: Decide
You’ll see what is costing you money, the evidence behind it, and what to change in Ads Manager. If the data isn’t strong enough to make a call, Cosmisk tells you that instead.
“₹4.9L has gone into two ads that stopped working three weeks ago, and both are still running.”
Sanskar
Co-founder, Cosmisk and Smashed
Has made creators and brands over ₹30 crore with content and paid ads in the last four years.
Figures from Smashed, our performance studio.
Hi, we’re Vishant and Sanskar.
We run Smashed, a performance studio. Over the last few years we’ve made more than 6,000 ads for over 330 brands, and those brands have sold more than ₹100 crore through them.
Every one of those accounts has the same kind of morning. ROAS moves. The agency blames the creative, someone else blames the website, and a founder spends two hours in Ads Manager trying to find the one thing that actually changed.
We’ve done that search for our clients more times than we can count. Cosmisk is how we do it, written down, so you don’t need an agency sitting next to you to get the answer.
It’s still in private build, and we’re letting brands in one at a time. If you run a D2C brand on Meta, we’d like yours to be one of them.
Vishant & Sanskar
Not yet. Cosmisk is in private build, and everything marked “Built” on this page works in the current build. Anything marked “In build” is still being made. We’re opening early access one brand at a time.
Today it reads your Meta ad account, which means your campaigns, your results and the ads themselves, with every video watched frame by frame. Shopify, Google Ads and your website come next.
No. Cosmisk can only read your account and tell you what it found, so every change is one you make yourself in Ads Manager.
A general assistant only knows what you paste into it. Cosmisk works from your account’s own history and checks each possible cause against your numbers. When the data isn’t enough to decide, it tells you.
The team behind Smashed, a performance creative studio that makes and runs Meta ads for D2C brands. Cosmisk is the tool we wanted for the accounts we run ourselves.
We haven’t set a price yet. Early-access brands will hear it first, before anything is charged.
What works in our private build today: Cosmisk can read a Meta ad account, break down video ads frame by frame, and draft new creative based on the ads that are already working for you. Everything marked “In build” above is still being made, and Cosmisk isn’t open to brands yet.
